Google is the world's most popular search engine, accounting for over 50% of all searches conducted. If you wish to be recognised as a top 10 ranking website on this search engine, you will need to go to the heart of Google and understand how its ranking algorithm works.

An algorithm is an effective way for solving a problem using a sequence of instructions. The Algorithm Google uses to weigh up the relevancy of your website are like a secret blend of spices, your website is therefore judged on this 'special formula' and compared to what it thinks a perfect website should be. Your website will gain points on details such as the number of inward links pointing to it, the title of the pages, age of domain and many more. All these details will decide where you will emerge in the search engine. This complex formula makes it difficult to 'cheat' your way into Google's high ranking websites as you will get penalised for this. Some important points about what Google is looking for;

* Google understands the relevancy of your website; if you site is relevant, then there is a very good chance that you will start to get noticed for certain terms and keywords. By following this, you will be able to attain success by achieving top positions in Google.

* Google loves unique content. By creating your own content on your well chosen keywords, there is a chance that Google will like your site. There is also a chance that others will use your content and link back to you.

* Google loves links pointing to your site and knows how many 'unbiased' websites are linking to yours. By having many websites linking to your for a specific keyword means that your website could ascertain rankings and potentially become an authority on this topic.

How does Google pick up information about your website? In order to collect all these small details about your website, Google use programs called 'spiders' to 'crawl' the web; they will pick up on hyperlinks and move onto the next website, collecting 'spider food' or new important bits of information. These crawlers can help boost your ranking if new information is given regularly; the more regularly you update your site, the quicker they will return.

To understand how to rank high in Google, one needs to understand what is in the heart of Google. This search engine reassures its users that whatever term they will search for, their results will be both relevant and unique. By following these important points, your website will be sure to find success in Google.