Want to know one of the secrets to good SEO? It's to treat Google as your target customer. Pitch to Google, seduce Google, and give Google all the content and persuasion it needs to love your site back. This is the advice from SEO Consultant, Top Rank Web Designs.

This may sound manipulative, but in reality it's a traditional, ethical PR technique with a 2009 twist.

Traditionally, Public Relations consultants would pitch to the media as their client's primary customer. They knew that they had to get their press release published in the newspaper, or on radio or TV, in order to draw in the customers. The media was truly the "medium" for attracting customers.

Now Google takes on much of that role. We've cut out the middleman (though media relations and PR still has its place in some industries). You need to get Google's attention first, and that will then ensure your customers' attention.

Actually, you need to get Google's attention first, and then Bing's, and then MSN and a handful of other search engines, and then you get your customers' attention.

Now, the challenge is that while having one primary customer might seem simple; it's actually very, very hard. That's because Google is just so complex. It's estimated that there are over 100 factors which Google considers every time it ranks a single page. Its algorithm is so intensely complicated that not even the world's best mathematicians can crack it.

As any knows who's tried to "fool" Google by simply placing some keywords in the copy, SEO takes real expertise.

It's also easy to insert key words into your headings and titles, and to work with Google Ad-words and all the other tricks.

But that's not enough anymore. Google isn't the world's most successful business for nothing.

An effective SEO strategy, one that considers all aspects of search engine optimisation, beyond keywords and mutual links, requires in-depth expertise such as that provided by SEO Consultant.

A really well search engine optimised website requires a deep understanding of search engines, internet marketing and web user behaviour.

Too many people have spent their budgets building beautiful sites, often with fancy graphics and video, and then find nothing happens. The traffic they expected, or were promised by their web designer, simply doesn't come.

Why not? Usually, the reason is simple. The site simply didn't rank high enough on search engine results pages (SERPs), particularly Google.

To achieve a first page ranking in Google requires expert guidance and advice, and expertise from SEO Consultant.

Expert consultancy is not only required to help you rank, but you make sure you don't tank in search engine results. Many scam SEO firms promise the world, but end up using fraudulent "black hat" techniques. Google and the other search engines are highly attuned to these techniques, and will punish or even ban sites which use them.