There are a wide variety of traffic generation methods that you can use for your website today. No one method is right or wrong, but there are certain traffic generation techniques that are preferable depending on the internet flavors of the day. The predominant flavor of the internet these days is - Social Networking.

The power of recommendation, so trusted in offline marketing is no less powerful online. One amazing phenomenon is the so called "Digg Effect". The premise is very simple. An article is written for a blog or news service, or maybe it's an online video that appeals to a variety of tastes. One person will find it through diligence and earn you one page hit. All good so far. Then that one person will bookmark it to share his new find with the world. The article/blog submission will then be picked up by another Digg user, then another, then another and pretty soon an estimated 2.7 million people have been exposed to your website. This then allows for a massive influx of readers that you would otherwise be hard pressed to find. Word of mouth marketing with a viral twist - two powerful components fused into one that will help with your success.

The Digg Effect, though, is a fickle mistress. It can often lead to nothing if the article is not written properly, or if the blog submission is not tailored to a wide variety of tastes. However there is another, darker problem that exists with the Digg Effect. If you skimped on choosing your host then you could be in for real trouble with any traffic generation techniques that you use but most particularly with the Digg Effect. The simple fact of the matter is that some people fear the Digg Effect. They fear it because their host is not equal to the copious amount of traffic that such an effect can generate.

This brings me to a lesser touted fact of traffic generation. The thing no one bothers telling you about. Aways be careful when choosing your host! While many people might tell you to consider price and features - this can be slightly misleading. If you are in the game to win - in other word to create a website that pulls in a large number of pageviews - then you have to make sure that the alloted traffic is more than enough to cater for your ambitions. It is also imperative to check what hardware your website will be running on. There is no use in having all the features of the world enabled when the server that is running your website will crash if there are more than 100 people online at the same time.

Remembering that word of mouth is paramount and to have a good hosting solution so that you can deal with the visitor numbers that you are obviously aiming for. If you do not choose correctly, any work that you have done could have been in vain.